Résumé

A journey in words and pictures

PROFESSIONAL SUMMARY

Creative director with 16+ years of experience in content design, copywriting, and brand storytelling. Passionate about crafting user-centered content that connects with audiences and drives engagement across digital and traditional platforms. Skilled at turning complex ideas into compelling, accessible narratives that strengthen brand identity. A collaborative leader who thrives on fostering creative teams, pushing innovative ideas, and delivering impactful storytelling.

KEY SKILLS

  • Creative Leadership & Concept Development

  • Social, Digital, & Experiential Storytelling

  • Brand Voice, Tone, & Messaging Strategy

  • Campaign Ideation & Execution

  • PR & Earned-First Content Strategy

  • Video, AI, & Emerging Media Innovation

  • Client & Stakeholder Collaboration

  • Team Mentorship & Cross-Disciplinary Ideation

PROFESSIONAL EXPERIENCE

Throughline, Inc. | Washington, D.C. | September 2023 - Present  
Lead Creative Strategist & Principal Content Strategist

  • Drive concepting and messaging for high-impact campaigns, including government and public sector initiatives.

  • Develop innovative, multi-platform creative solutions that balance strategy, storytelling, and engagement.

  • Partner with art directors, designers, and strategists to produce content that elevates brand narratives.

Black Violet Creative, LLC | Washington, D.C. | September 2022-Present
Founder, Creative Director

  • Launched a boutique art and content design studio specializing in illustration, digital design, copywriting, and UX writing.

  • Illustration work has been featured in The Guardian, Fox 5 D.C. news, archived by the Smithsonian Institution, and published worldwide by Rockpool Publishing/Simon & Schuster.

Instagram (Meta) | Menlo Park, CA (Remote) | May 2022-June 2023
Senior Content Designer, Instagram Reels & Camera

  • Designed user flows and content strategy for Instagram Reels, focusing on making it easy for users to create short-form videos.

  • Specialized in Reels templates, auto-created Reels, and user education UI elements.

  • Collaborated with designers, researchers, engineers, and business stakeholders to craft meaningful experiences for Instagram users through iterative, human-centered design.

Capital One | McLean, VA | October 2018-May 2022
Senior Copywriter, Brand Creative

  • Crafted copy for credit card digital marketing campaigns and UX content design for in-app and push notifications.

  • Collaborated with Capital One’s marketing and design teams to achieve business goals and engage customers in meaningful ways.

Throughline, Inc.| Washington, D.C. | July 2017-October 2018
Senior Content Strategist

  • Designed and implemented strategic communications for a diverse client portfolio, including the United States Postal Service, the Internal Revenue Service, CORE Architecture + Design, and the United States Navy (NAVAIR).

  • Developed tailored communication strategies for government, commercial, and military sectors.

Yes& Agency | Alexandria, VA | August 2016-July 2017
Content Strategist

  • Developed and managed content for Yes& Agency’s website, blog, and social media platforms.

  • Designed marketing strategy, wrote copy, and created content for commercial, government, healthcare, and nonprofit clients.

  • Analyzed and reported on internal marketing campaigns, providing support to client services, creative, and digital teams.

Rosetta Stone | Arlington, VA | August 2013-July 2016
Client Manager

  • Managed a portfolio of corporate and education clients in the U.S. and Canada (Québec).

  • Provided strategic support during the client lifecycle through live webinars, tutorials, on-site trainings, and product assessments.

  • Wrote for the Linguavore blog, focusing on education-related content.

EDUCATION

University of Kansas | Lawrence, KS

Master of Arts: French Literature. Emphasis: Art history and literary and visual arts movements. Honor: Department of French and Italian award for excellence in French Master’s studies.

University of Rhode Island | Kingston, RI

Bachelor of Arts: French. Minor: Fashion Merchandising and Design. Emphasis: marketing, publicity, and visual arts.