PROFESSIONAL SUMMARY

Creative strategist with 16+ years of expertise in content design, copywriting, and brand storytelling. A proven leader in developing evidence-based, user-centered content that drives engagement across diverse channels. Skilled at distilling complex ideas into compelling narratives that resonate with various audiences.

KEY SKILLS

• Creative Leadership

  Content Strategy and Copywriting

  User Testing and Evidence-Based Decisions 

  Visual Design and Illustration (Programs: Figma, Miro, Adobe Creative Suite, Procreate)

  Bilingual: English/French

PROFESSIONAL EXPERIENCE

Throughline, Inc. | Washington, D.C. | September 2023 - Present  

Principal Content and Lead Creative Strategist: Drive strategy, research, and messaging for USPIS campaigns, enhancing USPS operations and customer experience through actionable insights and visual solutions.

Black Violet Creative, LLC | Washington, D.C. | September 2022-Present

Founder, Creative Director: Launched a boutique art and content design studio, where I specialize in illustration, digital design, copywriting and UX writing. My illustration work has been featured in The Guardian, Fox 5 D.C. news, and archived by the Smithsonian Institution.

Instagram (Meta) | Menlo Park, CA (Remote) | May 2022-June 2023

Senior Content Designer, Instagram Reels & Camera: Design user flows and content strategy for Instagram Reels, with a mission to make it fun and easy for users to create short-form video. Specialize in Reels templates, auto-created reels, and user education UI elements. Collaborate with designers, researchers, engineers, and business stakeholders to craft meaningful experiences and creative solutions for Instagram users through iterative, human-centered design.

Capital One | McLean, VA | October 2018-May 2022

Senior Copywriter, Brand Creative: Craft copy for credit card digital marketing campaigns and UX content design for in-app and push notifications. Collaborate with Capital One’s marketing and design teams to achieve business goals and engage with customers in meaningful ways.

Throughline, Inc.| Washington, D.C. | July 2017-October 2018

Senior Content Strategist: Designed and implemented strategic communications for a portfolio of government, commercial, and military clients, including the United States Postal Service, the Internal Revenue Service, CORE Architecture + Design, and the United States Navy (NAVAIR).

Yes& Agency | Alexandria, VA | August 2016-July 2017

Content Strategist: Developed and managed content for Yes& Agency’s website, blog and social media platforms. Designed marketing strategy, wrote copy and created content for commercial, government, healthcare, and nonprofit clients. Analyzed and reported on internal marketing campaigns. Provided support to client services, creative, and digital teams.

Rosetta Stone | Arlington, VA | August 2013-July 2016

Client Manager: Managed portfolio of corporate and education clients in the U.S. and Canada (Québec). Provided strategic support during client lifecycle by conducting live webinars, preparing tutorials for Rosetta Stone website, and conducting on-site trainings and product assessments. Worked with sales team to identify and cultivate relationships with potential clients. Wrote for Linguavore, Rosetta Stone’s Education blog.

Association of American Publishers | Washington, D.C. | May 2012-August 2013

Communications & Government Relations Associate, Higher Education Group: Wrote press releases, newsletter articles, testimony and position/policy papers related to higher education publishing. Worked with outside legislative and communication consultants. Tracked and updated AAP members on legislation that affects publishers. Maintained AAP website content.

The French Embassy in the U.S., CampusFrance | Washington, D.C. | April 2010-May 2012

Higher Education Coordinator: Managed student applications and admissions procedures. Translated technical and consular documents from French to English. Wrote and proofread English-language marketing materials. Developed content and information architecture for CampusFrance USA website.

The French Embassy in the U.S. | Boston, MA | January 2008-March 2010

Assistant to the Cultural & Scientific Attachés: Promoted French artists, musicians, authors, and scholars in New England. Wrote, edited, and proofread speeches and correspondence for the Cultural Attaché and the Consul General. Transcribed interviews and translated articles from French to English for the French Office of Science and Technology.

EDUCATION

University of Kansas | Lawrence, KS

Master of Arts: French Literature. Emphasis: Art history and literary and visual arts movements. Honor: Department of French and Italian award for excellence in French Master’s studies.

University of Rhode Island | Kingston, RI

Bachelor of Arts: French. Minor: Fashion Merchandising and Design. Emphasis: marketing, publicity, and visual arts.