
Résumé
A journey in words and pictures
PROFESSIONAL SUMMARY
Creative director with 16+ years of experience in content design, copywriting, and brand storytelling. Passionate about crafting user-centered content that connects with audiences and drives engagement across digital and traditional platforms. Skilled at turning complex ideas into compelling, accessible narratives that strengthen brand identity. A collaborative leader who thrives on fostering creative teams, pushing innovative ideas, and delivering impactful storytelling.
KEY SKILLS
Creative Leadership & Concept Development
Social, Digital, & Experiential Storytelling
Brand Voice, Tone, & Messaging Strategy
Campaign Ideation & Execution
PR & Earned-First Content Strategy
Video, AI, & Emerging Media Innovation
Client & Stakeholder Collaboration
Team Mentorship & Cross-Disciplinary Ideation
PROFESSIONAL EXPERIENCE
Throughline, Inc. | Washington, D.C. | September 2023 - Present
Lead Creative Strategist & Principal Content Strategist
Drive concepting and messaging for high-impact campaigns, including government and public sector initiatives.
Develop innovative, multi-platform creative solutions that balance strategy, storytelling, and engagement.
Partner with art directors, designers, and strategists to produce content that elevates brand narratives.
Black Violet Creative, LLC | Washington, D.C. | September 2022-Present
Founder, Creative Director
Launched a boutique art and content design studio specializing in illustration, digital design, copywriting, and UX writing.
Illustration work has been featured in The Guardian, Fox 5 D.C. news, archived by the Smithsonian Institution, and published worldwide by Rockpool Publishing/Simon & Schuster.
Instagram (Meta) | Menlo Park, CA (Remote) | May 2022-June 2023
Senior Content Designer, Instagram Reels & Camera
Designed user flows and content strategy for Instagram Reels, focusing on making it easy for users to create short-form videos.
Specialized in Reels templates, auto-created Reels, and user education UI elements.
Collaborated with designers, researchers, engineers, and business stakeholders to craft meaningful experiences for Instagram users through iterative, human-centered design.
Capital One | McLean, VA | October 2018-May 2022
Senior Copywriter, Brand Creative
Crafted copy for credit card digital marketing campaigns and UX content design for in-app and push notifications.
Collaborated with Capital One’s marketing and design teams to achieve business goals and engage customers in meaningful ways.
Throughline, Inc.| Washington, D.C. | July 2017-October 2018
Senior Content Strategist
Designed and implemented strategic communications for a diverse client portfolio, including the United States Postal Service, the Internal Revenue Service, CORE Architecture + Design, and the United States Navy (NAVAIR).
Developed tailored communication strategies for government, commercial, and military sectors.
Yes& Agency | Alexandria, VA | August 2016-July 2017
Content Strategist
Developed and managed content for Yes& Agency’s website, blog, and social media platforms.
Designed marketing strategy, wrote copy, and created content for commercial, government, healthcare, and nonprofit clients.
Analyzed and reported on internal marketing campaigns, providing support to client services, creative, and digital teams.
Rosetta Stone | Arlington, VA | August 2013-July 2016
Client Manager
Managed a portfolio of corporate and education clients in the U.S. and Canada (Québec).
Provided strategic support during the client lifecycle through live webinars, tutorials, on-site trainings, and product assessments.
Wrote for the Linguavore blog, focusing on education-related content.
EDUCATION
University of Kansas | Lawrence, KS
Master of Arts: French Literature. Emphasis: Art history and literary and visual arts movements. Honor: Department of French and Italian award for excellence in French Master’s studies.
University of Rhode Island | Kingston, RI
Bachelor of Arts: French. Minor: Fashion Merchandising and Design. Emphasis: marketing, publicity, and visual arts.